Ace Golf Apparel

Ace Golf Apparel's mission is to grow the game of golf and make it more inclusive with their affordable and fashionable golf apparel. They want to appeal to a younger generation and encourage new players. The brands focus is creating clothing for on and off the course.

I created a sleek modern brand identity system. With the focus not always on the golf course we created a logo that can be easily shortened to 'Ace' and gave them a recognisable brand mark.

- Henry Gibbons, Founder & CEO

"Imogen brought my brand to life and created a superb logo and a coherent brand identity that perfectly represented the values of my business. I was extremely impressed with the depth that Imogen went into in my brand guidelines, highlighting areas that I wouldn’t have even thought about that will ensure my brand is consistent and effective across various platforms."