The Diageo team at Runcorn wanted to celebrate 50 years of their Guinness packaging site with a limited edition, commemorative bottling, to gift to their employees and stakeholders. Although it was decided to use a bottle of whisky for longevity we wanted the label design to be quintessentially Guinness with the focus on Guinness' local history opposed to the well known Dublin association.

You can view the entire design process on my TikTok  @imogentsdesign or on my Instagram reels @itsdesign