Mwai

Mwai is a dessert company selling their own ice creams, sorbets and milkshakes. They needed a brand identity and packaging design for their brand.

I created a bold, colourful design to reflect their brand personality and elevate shelf presence. The soft curves of the bespoke typeface and illustrations are a reflection of the soft scoop ice cream and playful brand personality.

- Shreya Thakrar, Founder

"I am very impressed with Imogen's work, I was overjoyed when I saw my brand come to life through the designs she created. I am glad I chose Imogen as the master creator for my designs as I can't see them any other way! Thank you Imogen for your outstanding work and being willing to bounce back ideas when I was unclear on the visual direction I wanted to take."