Verified Veggie is a vegetarian food blog providing easy to follow flavour full recipes and inspiration for anyone seeking a vegetarian lifestyle or looking to eat less meat.
We created a bold and vibrant brand identity to represent the colourful seasonings and spices used in many of Rob's recipes. We wanted to keep away from the cliche green plant based look and instead focus on the flavours and colours of vegetarian food, as healthy food doesn't have to be boring or unappetising.
Although we still wanted some element of a green leaf within the branding as it is widely recognised to be related to plant based products. We took a spin on this making it an abstracted shape that can look both like a green leaf or red chilli.